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Why Does Email I Send End Up in the Recipients Spam Folder ?

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Why Does Email I Send End Up in the Recipients Spam Folder ?

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Email is a big part of everyday business. Both sending and receiving. We all get mail from people we don’t know asking for information about doing business with us. Unfortunately, not all responses we send are received and read.

One of the most frustrating things is when you get an email from someone that hasn’t properly configured their mail program with their correct return address. In this case, the response you send will come back as undeliverable. At least this time you know that the person didn’t get your response and you might have a phone number or other way to contact them.

But what happens when you send a response and it goes into their Spam or Junk folder instead of their Inbox? Since it didn’t bounce back you’re assuming that the email was delivered and read. In reality, unless the recipient checks their Spam folder they will never know that you responded to their inquiry.

So why would your email not go into their Inbox? There are several reasons that email ends up in someone’s Spam or Junk folder:

The Junk Mail filter has identified one or more keywords that spammers repeatedly use in their messages

TO AVOID: Mind Your Language: Most spam filters depend on keywords and the language that you use in your email messages and subject lines can cause you mail to be sent to the recipients spam folder. Also, the use of excessive punctuation, all capitals or too many emotions may affect your email delivery.

BEST PRACTICES:
• Avoid superlatives in the subject line. Phrases like ‘best mail’, ‘amazing’, ‘superb one’ or even phrases like ‘just the one that you want’ are usually ranked high on the block list of most of the spam filters.
• Keep the length of your subject under 45 characters.
• Avoid using to many capitals, punctuation or typical spam words (free, win, euro, € $, sex,…) in the subject line of your mail.
• Avoid using excessive exclamation marks or other punctuation in general, capitals and white space in the body of your mail.

The recipient has flagged the sender as someone that sends spam

TO AVOID: People have all sorts of reasons for marking mail as spam. Some are legitimate, others are not.

Sometimes your email may be marked as spam because the recipient doesn’t recognize your name in the ‘From’ column, even if they emailed you and asked for information.

Quite a few people misunderstand the purpose of a button in their email program that says ‘Spam’ or “Report as Spam’ and use this button anytime they want to delete an email, not realizing that they are now blocking future mail from that sender.

BEST PRACTICES:
• When people check their mail, the first thing they look at is the ‘From’ and the ‘Subject’. Try to choose a ‘From’ name that the reader is likely to recognize. Try to make the subject of your mail perk the readers interest while avoiding the key spam words.

The recipient’s ISP has filtered the mail as spam or junk mail based on the content or the senders IP address

TO AVOID: ISP’s are aggressively working to reduce spam. As a result, some legitimate mail is also tagged and either blocked or put into a spam folder.

Occasionally your IP address may get blacklisted and all email delivery to that ISP will stop. When this happens you need to call us and we will get the blacklist removed.

BEST PRACTICES: The only way you can guarantee that your email is delivered properly is to have the recipient add your email address to their ‘White List’ or ‘Friends List’ which will tell their mail program to always allow email from you to come directly into their Inbox. While this is not a great solution for people you email once or twice in response to an inquiry, it is good for those that you have ongoing email correspondence with.

You are sending an attachment with your message

TO AVOID: Attachments can be a problem if they are too large, because most ISP will not send or receive anything over 10MB. However, attachments can also be a trigger for spam filters. Attachments are one way that malicious people will send a virus and you should never open an attachment from someone that you don’t know.

BEST PRACTICES: If you need to send an attachment to someone who has requested information, it’s best to first email them a short text-only email letting them know that a second email with the information as an attachment is coming. Hopefully, this alert will prompt them to look in their spam folder or contact you if the email with the attachment does not arrive in their Inbox.

You have included HTML code in your email

TO AVOID: Don’t send emails with fancy html or lots of links . . . spammers frequently do both in their emails.

BEST PRACTICES:
• Don’t use too many colors or large font sizes.
• Don’t send emails with fancy html. If you must, make sure that it is well formed and that the syntax is correct.
• Don’t place too many different links in your mail.
• Never, never use an IP address in your links. An IP address looks like ’127.0.0.1′.

Your email contained pictures

TO AVOID: Skip the pictures. Unfortunately, Spam filters are against email dressed up with pretty pictures and graphics because porn traders and other spammers like to use such graphics to attract users. This means all email with graphics suffer. Also, avoid those pre-format emails with a logo and letterhead on them.

BEST PRACTICES:
• Make sure that your mail is a lot more image than text.
• Your mail may look better in HTML since you can format it and add logos and banners but this will also increase your spam score.

The email was addressed to a large group of people (either in the ‘TO’ or using ‘CC’)

TO AVOID: When you send an email that contains a large number or recipients in either the ‘TO’ field or the ‘CC’ (carbon copy) field, you are more likely to be seen as sending spam. Making use of blind carbon copy(‘BCC’) can cut down on this some.

BEST PRACTICES: Spam filters monitor the number of recipients closely and they’re set to block email with more than a limited number or recipients. So if you need to deliver an important message to a large group better use the ‘BCC’ function.

The recipient has set up ‘rules’ in their mail program that are too generic and therefore tagging your mail as spam.

TO AVOID: Unfortunately, you have no control over the ‘rules’ and ‘filters’ that others use with their email programs. However, when sending an email to someone new it’s best to send a plain text email with no attachments the first time or follow up on the email (by phone or plain text email) and make sure that it was received.

Spammers are getting smarter and more aggressive every day and so are spam filters that try to keep up with them. As a result we need to pay attention to what are often the small details in our email that may restrict the deliverability of our email correspondence.

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Med1 Clinic
05:00 23 May 23
Fantastic service by friendly staffAash and his team understand what we need in order to have a good marketing for us. We are glad to have them.
Anuj Khanna
03:31 21 May 23
I am using these guys form last few years. No complaints, highly recommend them
THARMA BALA
23:45 19 May 23
excellent service. always ready to help. They did our website, SEO. All going well. Thank you for your amazing service.
Noorullah Darwishi
09:46 13 Nov 22
Ding Ding
09:39 22 Jun 22
We have been using Verve Innovation for over a year, Fred has been very helpful and professional. They looked after our website and SEO, and getting very good result. Highly recommended.
Daniel Cromie
05:05 20 Jun 22
We have been working with these guys for 4 months and already we have advanced onto google 1st page… a great investment for any small business!
cranbourne singhsautocentre
12:34 17 Jun 22
We are with verve innovation for last three years .getting good results.some issues comes up some times but they fix them very professionally and quickly.great service.Highly recommended.
KARANBIR SAGGU
09:13 17 Jun 22
Very happy to do business with Verve Innovation. They looked after the SEO, Website and Social Media posts, great results. Recommended my friends too and they are happy with the results too.
Shreeve Singh
04:58 17 Jun 22
Happy with the service and quality of work specially Fred Malik services easy to deal with.
Nancy
14:38 17 May 22
Thank you so much for fixing our google adwords account in a short notice. Our ads were getting rejected in google for no reason and none could help us. Got to know them through my friend who highly recommended them. Everything changed the moment we visited them. They fixed my ads next day for nothing and suggested various changes which resulted in good increase in sales. If you are looking for adwords experts to manage your google ads thn you should call Verve Team. Moreover they are local :)
Joe Pignataro
10:56 16 Jun 21
Prabh Singh
22:22 21 Dec 20
Very professional and helpful staff. Always listen to our requests and work hard on it. They also understood our financial situation during the tough times of covid and negotiated with the price. Give them a chance and have some faith, they will give you results as they've given to us. Again big thanks to shaun and krishna
udaya kumar
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monty Prajapati
05:52 25 Jun 20
I really appreciate to work done by CHRIS VAMSHI help and educated me about website & Google My Business. He is very professional and knowledgeable. Happy to recommend his company.
rajitha lowe
03:12 29 Jan 20
Chris Vamshi from Verve innovation, had a visit to our business today. It was a real eye opener, lots of information with clarity. Glad to had him to talk with.
Ravishankar Nagaraj
05:46 03 Dec 19
Panda Groupz Construction
03:54 30 Jul 19
I have engaged with Verve innovationBoys are super supportive,friendly and know what they are doinghighly recommended for all the industry.Deen
Con Skliros
04:24 29 Jul 19
We engaged Verve Innovation 7 months ago and the results have been great as expected. We would like to thank the boys for their great job and would wish to continue working with them.ConSupertech Automotive Repairs
Herman & Sylvia Santoso
02:49 01 May 19
Verve is professional, responsive and result oriented. We feel that they are part our our team, that genuinely care with the growth of our business. We have actually recommended them to others. Keep up the good work guys.
Lisa Currie
07:31 15 Apr 19
I've found other web developers unresponsive and been disappointed with their lack of service. Verve were only too happy to help my social enterprise with very reasonable pricing for great service. Nothing is too much trouble and I really appreciate their willingness to think outside the square.
Sunshine Motors
07:05 05 Apr 19
These guys are brilliant to develop websites and google pages. Appreciate your support. Well done!!!
aashiq ahamed
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JM C
06:02 16 Mar 19
Outstanding service, value for money, responsiveness and a pleasure to work with. Highly recommend🙌
wendy cooke
01:56 14 Jan 19
Exceptional team and nothing is too much trouble. Extremely happy with the price and functionality of my website. Dont hesitate to use them as they are approachable and hard working.
Kavi J
05:26 11 Dec 18
We have received excellent customer service from the team at Verve Innovations and have no issues referring their services to others.
Anton L
05:45 30 Oct 18
Verve Innovations have provided an excellent, customer focused, responsive and professional service throughout our dealings with the business.
Vladimir Stankovski
12:03 21 Oct 18
Very happy with the service I have received from Verve. The team at Verve is very friendly and all staff members are always happy to help. I have a SEO service with the company and I am very happy with the results they have delivered. They are also very price competitive for the high quality of service they deliver. Keep up the great work.
Sanjay Hegde
22:56 14 Jul 18
Rob Bonanno
00:10 14 Apr 18
Verve were very helpful, prompt and professional, I definitely recommend their service.
Northside Window Tinting
05:09 28 Feb 18
We at Northside Window Tinting would highly recommend Verve Innovation. Chris has been outstanding he has gone above and beyond in giving us the service we need . Very happy......
Ankur Mittal
01:04 27 Dec 17
Verve Innovation is the best in business. Their friendly and professional staff will serve you in the best possible way.
Matt Burgess
10:32 16 Nov 17
Verve Innovation helped me to design and deploy my website - a crucial part of my business marketing. From the beginning, Chris and his team understood the importance of form AND function; ensuring that the site not only looks sensational, but is effective from an SEO and functionality point of view. The result speaks for itself. I couldn't be more pleased. I have no hesitation in recommending them to anyone looking for a great partner to build their website.
Marc Pattinson
06:04 22 Sep 17
Chris & Aash have been really helpful though out the process of setting up my website and marketing it. We never expected to get this support, due to a bad experience with our previous provider. I'm happy thati chose Verve innovation for revamping my website, setting up the Facebook, Google pages. The entire process was stress free and i now have the best website in the business- currently ranking on page 1 for a long time with more calls. Great job guys, you truly deserve a great review.
Mani Kandan
21:37 08 Mar 17
I have been with verve innovation nearly three years never get disappointed. I like their friendly service. My best wishes.
Abbs B
07:57 07 Mar 17
Have been working with Verve for over a year and been totally satisfied with their work. Keep up the good work Team.
leigh murphy
05:16 28 Oct 15
Verve Innovation have been providing my company 'onlineplants' with outstanding IT service and advice for several years. In that time our online sales, inquiries and site visits has increased dramatically. I had used several other SEO companies in the previous years, and had become disillusioned and disappointed with their blatant misrepresentation.I would highly recommend Aashath and Elan form Verve Innovation.
Chezhian Ravi
13:39 24 Jul 15
Good experience. Excellent knowledge and know what they are doing. Very good in communicating and over all good to work with
Elliott Rosenberg
03:39 26 Apr 15
I contacted Aashath at Verve Innovation to code a calendar and fix a few issues on my new website. From the outset, they were very good to deal with; keeping within budget, and keeping me posted about progress on the project. I am very pleased with the service and result and I received.Elliott
Royal Events
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Excellent customer service! Deliver on time!! you can get 100% what you need!!!I am happy to work with them in future as well
Mani Vannan
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The website is delivered with a great quality on time. The team is good from Initial Requirement gathering till delivery.Good customer satisfaction.
Vasu Dhevan
05:42 02 Jan 14
I wish you that your efforts bring more success to your life :)
ray rashid
08:31 12 Nov 13
Many thanks to the Verve Innovation Team. I'm amazed and happy with the finished website. It is very kind of you to also do all the extra work, like setting up all our communications. I will definitely do business with you in future. We recommend you to any business or organization that needs a remarkable and responsive website.All the best in the future.Attend Plumbing,Ray Rashid.
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