Do you own an online business? Is your ecommerce website not ranking in search engines? If yes, your chances of driving customers, converting leads and making profits are very narrow. Fortunately, we have compiled a list of ecommerce SEO best practices that help you optimise your website and rank higher in search engines.
Use Relevant & Important Keywords:
Make sure the information about your products is easy to find, read and understand by both prospective customers and search engines. You need to include complete information about the products you are selling – sizes, colours, measurements, prices and other details.
Design With Consumers In Mind:
The design of your website and other product pages should be appealing to the visitors and provide the best shopping experience. If a buyer finds it hard to navigate your website, he will get frustrated and leave your website. If a search engine identifies that your website has a very high bounce rate, your website’s ranking start to slip.
Avoid Complicated URLs:
SEO standards recommend that URLs should be clear and contain keywords relevant to what you are offering. You can have a URL containing the names of categories, products, etc.
Allow Customer Reviews:
Allowing reviews can help with SEO. Customers are more likely to use keywords in their reviews. They might use synonyms of your keywords or long-tail keywords which can influence your ranking.
Create Unique Content:
If you add more content to your website on a regularly basis and give something new to search engines to look through, it can help boosting your ranking. Whether it is product description or articles, make sure that you are adding unique content. This is because adding duplicate content can hurt your rankings.
Get In Touch With Verve Innovation!
As a leading Ecommerce SEO agency in Melbourne, Verve Innovation takes pride in creating high-quality ecommerce websites and helping with all your Ecommerce SEO needs. We have a team of Shopify SEO experts and Magento SEO experts who deploy the best SEO practices and help grow your business.
To get started with ecommerce SEO, give us a call on 1300 683 783.
