Running an ecommerce store successfully requires a constant flow of customers. This makes lead generation a must for ecommerce business. With an excellent strategy, you can drive more qualified traffic to your website and tempt them to make a purchase. Let’s see some tactics that help you generate leads for your online business.
With a competitive Ecommerce SEO strategy, you can rank your website higher in the search engines. This makes it easier for your potential customers to find you and proceed with their buying journey.
Pay Per Click Advertising:
Running pay per click advertisements is an effective way to reach searchers. It is useful for competitive keywords with clear purchase intent, but are highly dominated by your competitors.
Publishing articles, blog posts and other forms of content helps your customers make a well-informed buying decision. When you provide useful information to your target audience, you can build a trustworthy reputation too.
Social Media Marketing:
Social media marketing is a valuable tool to interact with your customers and show your brand’s personality. You can even run ads on certain social media platforms to drive traffic to your website and reach the exact audience you want.
With email marketing, you can stay in touch with your customers and encourage them to return to your site. You can notify your subscribers about the sales, new products or share any information that might be tempting for them.
Conversion Rate Optimisation:
When a visitor visits your website, you want them to convert. Conversion rate optimisation or CRO is the process of inspecting elements on your website to find out what can get your visitors to convert.
At Verve Innovation, we have helped hundreds of our clients reach their target audience and convert the visitors into buyers. We will work with you to choose the most effective marketing channels for your business and create a strategy tailored to your business goals. To know how we can help your business generate ecommerce leads, call 1300 683 783 and talk to us today.