Simple Ways to Optimise the Speed of Your Website

High performance websites result in low bounce rates, high return visits, top ranking in organic search, good user experience and more conversions & engagements. By reducing the page load time, you can positively streamline the marketing and sales processes. Above all, you will be able to drive higher traffic and attract qualified leads that can be converted into your customers. In this article, we will give you some key ideas that help you improve your website performance and page load time.

Know Your Website’s Speed:

Before you begin with optimising your website’s speed, you should find out its current loading time and the factors affecting its speed. There are several tools such as Google Pagespeed Insights, Pingdom, Lighthouse, Webpage Test and Test My Site that you can try to determine the speed of your website.

Ways To Speed Up Your Website:

Once you have tested your website’s speed, you can use the following tactics to optimise your website and make it work faster:

Use A Content Delivery Network (CDN)

When several users from different locations try to access your website at the same time, the time taken to process every request increases. As a result, the load time of your website increases as well. With CDN, the user requests are passed on to the nearest server, so the content is delivered to the user faster and the website performs better.

Shift Your Website To A Better Host:

Typically, there are three types of hosting – shared hosting, dedicated server and virtual private server hosting. With shared hosting, you share disk space, CPU and RAM with other websites. Dedicated servers and Virtual Private Servers are much faster when compared to a shared hosting. If you have an ecommerce site or your website has the average traffic, it’s better to shift your website to dedicated or Virtual Private Server.

Other Effective Ways To Speed Up Your Website:

• Optimising the size of images on your website
• Reducing the number of plugins
• Using website caching
• Minimizing the number of CSS and JavaScript
• Reducing redirects
• Using prefetching techniques

If you need help with optimising your website’s speed, call 1300 683 783 and get in touch with Verve Innovation. We are a leading digital marketing company in Melbourne, offering a full range of website design, web development, SEO and SMM services under one roof.