As a businessman, it is quite essential for you to use effective marketing strategies to develop your business. With a limited budget, marketing your business can be extremely challenging. When you bootstrap your startup and have inadequate resources to market your business, you can rely on free digital marketing tools. In order to make life easier for you, we have compiled 10 free digital marketing tools for entrepreneurs.

Google Analytics:

Google Analytics is undoubtedly the most recognized free digital marketing tools and the backbone of any marketing campaign as it will provide you with many metrics and information that you need. This tool includes several analytical features and tracking codes and can record everything from the moment you go live.

Chattypeople:

Chattypeople is a perfect tool for marketers who want to create a Messenger Chatbot. This platform lets entrepreneurs to create a bot that works flawlessly with Facebook and helps promoting your brand to customers on demand. With this tool, you can use Facebook Messenger to drive customers through sales funnel, gather data about customers and take orders directly via Facebook.

Hootsuite:

Hootsuite is one of the most popular platforms to manage all your social media accounts from one place. The free version allows you to connect and manage up to three social media profiles. With this tool, you can also monitor what people are saying about your brand and act instantly.

MailChimp:

MailChimp is an email marketing tool that will help driving your target audience through sales funnel quickly and effectively. This tool lets you to integrate email campaigns directly with your website and help building your online marketing strategies. You can also integrate MailChimp to find new subscribers and send more personalized emails to further grow your business.

Hotjar:

If you are curious about analyzing the performance of your website, then Hotjar is for you. This tool will let you know everything about the activities of your visitors, cursor movements and their navigation style on various pages. It also includes a conversion funnel that will inform you where the majority of visitors left your website.

SEMrush:

This is an amazing tool that will help businesses to track the visibility of their websites on Google. SEMrush can be used to conduct in-depth competitor research and gather information about the competitors. With this information, you can take required measures to improve your business and generate more leads.

Canva:

Although you can create killer content, you may find it difficult to garner the attention of your audience, if it doesn’t look appealing. Hiring a graphic designer can be a great idea, but it can be expensive. However, with a tool like Canva, you can be sure of saving your hard earned money and time. From banners, infographics and illustrations, you can design everything with this tool. Moreover, you can also get access for a library of fonts, images, templates and illustrations through this tool.

Yoast:

Yoast lets you optimize every aspect of your website with ease. It gives your page an SEO ranking and helps you write meta descriptions for each page. Yoast also gives you a readability score that can help improving your SEO ranking.

Survey Monkey:

SurveyMonkey is one of the most recognized free online survey tools that let you gather customer information, engage customers, secure insights on your business and discover new trends. With this software, you can create and publish your own business, whilst analyzing the results in the backend.

Buffer:

Buffer is one of the most effective social media management tools that will help you schedule post on Facebook, Instagram, Twitter, Pinterest and other social platforms well in advance. This tool will publish the content automatically as per your chosen schedule and let you analyze its performance.

With this comprehensive range of tools, you can automate your marketing efforts, brand your business and reach your target audience effectively.