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Quick Tips To Increase Quality Score In Adwords

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Quick Tips To Increase Quality Score In Adwords

You are here:
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  2. Adwords
  3. Quick Tips To Increase Quality…

Are you endeavoring to master PPC? Then you need to enrich your knowledge on Quality Score that can have a great influence over the effectiveness and cost of paid search campaigns. Google Quality Score is the deciding factor of cost per click and effectiveness of PPC ads.Here are quick tips to increase quality score in adwords.

What is quality score?

Quality Score can be defined as Google’s rating on the relevance and quality of your PPC ads and keywords. The score usually ranges from 1 to 10, with 10 being great and 1 being poor. This value is used to determine the cost per click as well as ad rank.

Quality score depends on following factors:

  • Click through rate
  • Landing page and relevance
  • Relevance of ad text
  • Relevance of keyword to ad group
  • Historical adword account performance

Why should you improve quality score?

Quality score is directly associated with the success of your PPC ad campaign. When you optimize your quality scores, you can enjoy great return on investment. Moreover, higher the quality scores lower the cost per conversion. You must remember that cost per click is different from cost per conversion. While cost per click is how much you pay for every click, the cost per conversion is how much you pay if someone makes a purchase or signup for your service. When you have good quality scores, Google lowers both cost per click and cost per conversion. A high quality score indicates that your PPC ads meet the needs of your potential customers. When you meet your prospect’s needs, then Google will charge you less for the ad click.

Types of quality scores:

  • Account level quality score
  • Ad group quality score
  • Keyword level quality score
  • Ad-level quality score
  • Display network quality score
  • Mobile quality score
  • Landing page quality score

Account Level Quality Score:

Account Level quality score is determined by overall historical performance of ads and keywords in an account. When you have low quality score keywords, low relevance and low CTR, you may have low Account level quality score. With low score, your new keywords and ad groups with struggle to gain high quality score.

To improve:

  • Delete all poorly performing ad campaigns and create new ones from scratch.
  • Start new campaigns and conduct new keyword research
  • Try to avoid using same keywords that you have used in old campaigns. If you are about to use the same keywords, then you need to review the relevance of landing page and other factors to improve quality score.
  • Review the performance of ad campaign regularly and make necessary adjustments.

Keyword level quality score:

This is the official type of quality score promoted by Google to the advertisers to help them improving their ad campaign. You can see this score when you sign-in to AdWords.

To Improve:

  • Add broad match keywords
  • Begin with Ad groups and keywords with highest CTR
  • Also use Broad match modified keywords
  • Try to boost your impression share by increasing bids to rank higher

Ad Group Quality Score:

In order to increase your Account quality score and achieve better return on investment, you need to take Ad Group quality score into consideration. This score can be easily figured out using average score of all keywords.

To improve:

  • Make certain tightly themed ad groups (use one keyword per ad group)
  • Split out keywords especially if they have different CTRs, as keyword with lower CTR will affect the overall quality score
  • Consider using bid adjustments for mobile devices to gain more control over quality score and ad group performance on mobile devices.

Ad Level quality score:

Ads play a vital role in determining CTR. If you have low CTR ads in the ad group, then they may have negative effect on the quality score.

To improve:

  • Delete ads that has CTR of less than 1.5% and start from scratch
  • Fine tune your account structure to have tightly grouped keyword themes for every ad group.
  • Mention the keyword in ad headline and use different variations of keywords in ad body.
  • Consider using Dynamic keyword insertion.

Landing page quality score:

The performance and relevance of your landing page contributes to landing page quality score, which in turn has a huge influence on overall Quality Score. Besides contributing to Quality Score, having good landing pages generally improve your conversion rate.

To Improve:

  • Determine which keyword landing pages need to be optimized
  • Increase loading speed of the landing page
  • Having unique content on PPC landing page
  • Landing page content must explain what your business/service/product is about.
  • Landing page must be relevant to keyword and ad copy.
  • Make sure that your landing page contains contact information and privacy policy of your business.
  • Avoid pop-ups and excessive ads running on landing page.

Display Network Quality Score:

Display network quality score is determined with slight differences in search network quality score. If your display campaign makes use of CPM bidding, then the Quality score is determined based on landing page quality score. In case of CPC bidding, historical CTR of ad and landing page quality is taken into consideration for determining quality score.

To Improve:

  • Try out different ad creative
  • Test different ad types on different websites
  • Try several targeting methods
  • Always separate display campaigns and search network
  • Review relative CTR and lost impression share
  • Use negative keywords in display campaigns

Mobile device quality score:

Mobile device quality score is calculated in the same way as that of desktop quality score. The best thing is that the performance of ad campaign on desktop as well as on mobile device will not have any impact on other’s overall quality score.

To Improve:

  • As location performance is important on mobile devices, pay close attention to location data
  • Use location exclusions and location bid adjustments to optimize ad performance for your location.

Google Adwords Quality Score can be a complex topic. Improving Quality Score can be a tedious process and takes long time to have some effects. If you have any questions on improving quality score, please get in touch with us at Verve Innovation!

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Med1 Clinic
05:00 23 May 23
Fantastic service by friendly staffAash and his team understand what we need in order to have a good marketing for us. We are glad to have them.
Anuj Khanna
03:31 21 May 23
I am using these guys form last few years. No complaints, highly recommend them
THARMA BALA
23:45 19 May 23
excellent service. always ready to help. They did our website, SEO. All going well. Thank you for your amazing service.
Noorullah Darwishi
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Ding Ding
09:39 22 Jun 22
We have been using Verve Innovation for over a year, Fred has been very helpful and professional. They looked after our website and SEO, and getting very good result. Highly recommended.
Daniel Cromie
05:05 20 Jun 22
We have been working with these guys for 4 months and already we have advanced onto google 1st page… a great investment for any small business!
cranbourne singhsautocentre
12:34 17 Jun 22
We are with verve innovation for last three years .getting good results.some issues comes up some times but they fix them very professionally and quickly.great service.Highly recommended.
KARANBIR SAGGU
09:13 17 Jun 22
Very happy to do business with Verve Innovation. They looked after the SEO, Website and Social Media posts, great results. Recommended my friends too and they are happy with the results too.
Shreeve Singh
04:58 17 Jun 22
Happy with the service and quality of work specially Fred Malik services easy to deal with.
Nancy
14:38 17 May 22
Thank you so much for fixing our google adwords account in a short notice. Our ads were getting rejected in google for no reason and none could help us. Got to know them through my friend who highly recommended them. Everything changed the moment we visited them. They fixed my ads next day for nothing and suggested various changes which resulted in good increase in sales. If you are looking for adwords experts to manage your google ads thn you should call Verve Team. Moreover they are local :)
Joe Pignataro
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Prabh Singh
22:22 21 Dec 20
Very professional and helpful staff. Always listen to our requests and work hard on it. They also understood our financial situation during the tough times of covid and negotiated with the price. Give them a chance and have some faith, they will give you results as they've given to us. Again big thanks to shaun and krishna
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I really appreciate to work done by CHRIS VAMSHI help and educated me about website & Google My Business. He is very professional and knowledgeable. Happy to recommend his company.
rajitha lowe
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Chris Vamshi from Verve innovation, had a visit to our business today. It was a real eye opener, lots of information with clarity. Glad to had him to talk with.
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Panda Groupz Construction
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I have engaged with Verve innovationBoys are super supportive,friendly and know what they are doinghighly recommended for all the industry.Deen
Con Skliros
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We engaged Verve Innovation 7 months ago and the results have been great as expected. We would like to thank the boys for their great job and would wish to continue working with them.ConSupertech Automotive Repairs
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Lisa Currie
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I've found other web developers unresponsive and been disappointed with their lack of service. Verve were only too happy to help my social enterprise with very reasonable pricing for great service. Nothing is too much trouble and I really appreciate their willingness to think outside the square.
Sunshine Motors
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These guys are brilliant to develop websites and google pages. Appreciate your support. Well done!!!
aashiq ahamed
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JM C
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Outstanding service, value for money, responsiveness and a pleasure to work with. Highly recommend🙌
wendy cooke
01:56 14 Jan 19
Exceptional team and nothing is too much trouble. Extremely happy with the price and functionality of my website. Dont hesitate to use them as they are approachable and hard working.
Kavi J
05:26 11 Dec 18
We have received excellent customer service from the team at Verve Innovations and have no issues referring their services to others.
Anton L
05:45 30 Oct 18
Verve Innovations have provided an excellent, customer focused, responsive and professional service throughout our dealings with the business.
Vladimir Stankovski
12:03 21 Oct 18
Very happy with the service I have received from Verve. The team at Verve is very friendly and all staff members are always happy to help. I have a SEO service with the company and I am very happy with the results they have delivered. They are also very price competitive for the high quality of service they deliver. Keep up the great work.
Sanjay Hegde
22:56 14 Jul 18
Rob Bonanno
00:10 14 Apr 18
Verve were very helpful, prompt and professional, I definitely recommend their service.
Northside Window Tinting
05:09 28 Feb 18
We at Northside Window Tinting would highly recommend Verve Innovation. Chris has been outstanding he has gone above and beyond in giving us the service we need . Very happy......
Ankur Mittal
01:04 27 Dec 17
Verve Innovation is the best in business. Their friendly and professional staff will serve you in the best possible way.
Matt Burgess
10:32 16 Nov 17
Verve Innovation helped me to design and deploy my website - a crucial part of my business marketing. From the beginning, Chris and his team understood the importance of form AND function; ensuring that the site not only looks sensational, but is effective from an SEO and functionality point of view. The result speaks for itself. I couldn't be more pleased. I have no hesitation in recommending them to anyone looking for a great partner to build their website.
Marc Pattinson
06:04 22 Sep 17
Chris & Aash have been really helpful though out the process of setting up my website and marketing it. We never expected to get this support, due to a bad experience with our previous provider. I'm happy thati chose Verve innovation for revamping my website, setting up the Facebook, Google pages. The entire process was stress free and i now have the best website in the business- currently ranking on page 1 for a long time with more calls. Great job guys, you truly deserve a great review.
Mani Kandan
21:37 08 Mar 17
I have been with verve innovation nearly three years never get disappointed. I like their friendly service. My best wishes.
Abbs B
07:57 07 Mar 17
Have been working with Verve for over a year and been totally satisfied with their work. Keep up the good work Team.
leigh murphy
05:16 28 Oct 15
Verve Innovation have been providing my company 'onlineplants' with outstanding IT service and advice for several years. In that time our online sales, inquiries and site visits has increased dramatically. I had used several other SEO companies in the previous years, and had become disillusioned and disappointed with their blatant misrepresentation.I would highly recommend Aashath and Elan form Verve Innovation.
Chezhian Ravi
13:39 24 Jul 15
Good experience. Excellent knowledge and know what they are doing. Very good in communicating and over all good to work with
Elliott Rosenberg
03:39 26 Apr 15
I contacted Aashath at Verve Innovation to code a calendar and fix a few issues on my new website. From the outset, they were very good to deal with; keeping within budget, and keeping me posted about progress on the project. I am very pleased with the service and result and I received.Elliott
Royal Events
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The website is delivered with a great quality on time. The team is good from Initial Requirement gathering till delivery.Good customer satisfaction.
Vasu Dhevan
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I wish you that your efforts bring more success to your life :)
ray rashid
08:31 12 Nov 13
Many thanks to the Verve Innovation Team. I'm amazed and happy with the finished website. It is very kind of you to also do all the extra work, like setting up all our communications. I will definitely do business with you in future. We recommend you to any business or organization that needs a remarkable and responsive website.All the best in the future.Attend Plumbing,Ray Rashid.
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