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What is the Best Day and Time to Send Email Newsletters?

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  2. Email Marketing
  3. What is the Best Day…

What is the Best Day and Time to Send Email Newsletters?

You are here:
  1. Home
  2. Email Marketing
  3. What is the Best Day…

When is the best time to send email newsletters? This is one of the most common questions that many email marketers have. Well, if you ask this question to two different marketers, you will probably get two different answers. The fact is that there is no any set rule to figure out the perfect timing as it changes with type of business, audience base, devices used and many other parameters.

Why is Email Marketing Important?

Email Marketing is said to have a high return on investment, especially if you have a well-crafted email marketing strategy and follow industry’s best practices. It allows business owners to reach a big audience base quickly and cost-effectively. Moreover, it is transactional and action oriented, meaning that the recipient will reply, forward, sign up or click-through. To blast off your message and make your email marketing campaign successful, you must determine the right time.

Why Is It Vital To Pin Down Timing?

If you want to get your email opened and read, you must send it at the best time. But, before determining the time, it is important to figure out to whom you are sending it. You must know your target audience before you schedule a email marketing campaign. This is because the buyer behaviours differ with age groups, genders and demographics. Segmenting your consumers and understanding their behaviours will help you determine the right time to send emails.

What Are The Best Days To Send Email Newsletters?

B2B emails that are aimed at workaholics and entrepreneurs can be sent during the weekends. When compared to other days of the week, Saturdays fetch the highest open and click-through rates. If your emails are aimed at working professionals, they can be sent on Tuesday, Wednesday or Thursday. People working nine to five are less likely to check their emails on the weekends.

What Is The Best Time To Send Email Newsletters?

There’s been a lot of talk about the best timing to send email newsletters. While some people claim that sending late at night or early in the morning works best, others believe that lunchtime is the best time. Now, let’s dig a little deeper and be elaborate on what people claimed to be the most optimal time to send emails.

  • 12:00 AM: Emails that are scheduled to be sent at midnight will receive a higher open rate as most people start their day by reading the emails.
  • 1:00 PM: Sending emails post lunch will help you grab the attention of people who look for a diversion after lunch.
  • 4:00 PM: Sending emails at this time of the day will help garnering the interest of the people who shift from work mode and look for something engaging.

To recap, the best days and time to send email newsletters are Tuesday, Wednesday and Thursday in the midnight and early/late afternoon. Remember that campaign timing depends merely on your target audience. If you are in doubt, you can use Send Time Optimization from MailChimp to determine the best time for your subscribed contacts.

Looking for someone who can handle your email marketing campaign? Verve Innovation has got you covered. From creating campaigns to sending newsletters to your contacts, we offer a complete solution. For more details, call 1300 683 783 and speak to our experts today!

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Med1 Clinic
05:00 23 May 23
Fantastic service by friendly staffAash and his team understand what we need in order to have a good marketing for us. We are glad to have them.
Anuj Khanna
03:31 21 May 23
I am using these guys form last few years. No complaints, highly recommend them
THARMA BALA
23:45 19 May 23
excellent service. always ready to help. They did our website, SEO. All going well. Thank you for your amazing service.
Noorullah Darwishi
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Ding Ding
09:39 22 Jun 22
We have been using Verve Innovation for over a year, Fred has been very helpful and professional. They looked after our website and SEO, and getting very good result. Highly recommended.
Daniel Cromie
05:05 20 Jun 22
We have been working with these guys for 4 months and already we have advanced onto google 1st page… a great investment for any small business!
cranbourne singhsautocentre
12:34 17 Jun 22
We are with verve innovation for last three years .getting good results.some issues comes up some times but they fix them very professionally and quickly.great service.Highly recommended.
KARANBIR SAGGU
09:13 17 Jun 22
Very happy to do business with Verve Innovation. They looked after the SEO, Website and Social Media posts, great results. Recommended my friends too and they are happy with the results too.
Shreeve Singh
04:58 17 Jun 22
Happy with the service and quality of work specially Fred Malik services easy to deal with.
Nancy
14:38 17 May 22
Thank you so much for fixing our google adwords account in a short notice. Our ads were getting rejected in google for no reason and none could help us. Got to know them through my friend who highly recommended them. Everything changed the moment we visited them. They fixed my ads next day for nothing and suggested various changes which resulted in good increase in sales. If you are looking for adwords experts to manage your google ads thn you should call Verve Team. Moreover they are local :)
Joe Pignataro
10:56 16 Jun 21
Prabh Singh
22:22 21 Dec 20
Very professional and helpful staff. Always listen to our requests and work hard on it. They also understood our financial situation during the tough times of covid and negotiated with the price. Give them a chance and have some faith, they will give you results as they've given to us. Again big thanks to shaun and krishna
udaya kumar
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monty Prajapati
05:52 25 Jun 20
I really appreciate to work done by CHRIS VAMSHI help and educated me about website & Google My Business. He is very professional and knowledgeable. Happy to recommend his company.
rajitha lowe
03:12 29 Jan 20
Chris Vamshi from Verve innovation, had a visit to our business today. It was a real eye opener, lots of information with clarity. Glad to had him to talk with.
Ravishankar Nagaraj
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Panda Groupz Construction
03:54 30 Jul 19
I have engaged with Verve innovationBoys are super supportive,friendly and know what they are doinghighly recommended for all the industry.Deen
Con Skliros
04:24 29 Jul 19
We engaged Verve Innovation 7 months ago and the results have been great as expected. We would like to thank the boys for their great job and would wish to continue working with them.ConSupertech Automotive Repairs
Herman & Sylvia Santoso
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Verve is professional, responsive and result oriented. We feel that they are part our our team, that genuinely care with the growth of our business. We have actually recommended them to others. Keep up the good work guys.
Lisa Currie
07:31 15 Apr 19
I've found other web developers unresponsive and been disappointed with their lack of service. Verve were only too happy to help my social enterprise with very reasonable pricing for great service. Nothing is too much trouble and I really appreciate their willingness to think outside the square.
Sunshine Motors
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These guys are brilliant to develop websites and google pages. Appreciate your support. Well done!!!
aashiq ahamed
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JM C
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Outstanding service, value for money, responsiveness and a pleasure to work with. Highly recommend🙌
wendy cooke
01:56 14 Jan 19
Exceptional team and nothing is too much trouble. Extremely happy with the price and functionality of my website. Dont hesitate to use them as they are approachable and hard working.
Kavi J
05:26 11 Dec 18
We have received excellent customer service from the team at Verve Innovations and have no issues referring their services to others.
Anton L
05:45 30 Oct 18
Verve Innovations have provided an excellent, customer focused, responsive and professional service throughout our dealings with the business.
Vladimir Stankovski
12:03 21 Oct 18
Very happy with the service I have received from Verve. The team at Verve is very friendly and all staff members are always happy to help. I have a SEO service with the company and I am very happy with the results they have delivered. They are also very price competitive for the high quality of service they deliver. Keep up the great work.
Sanjay Hegde
22:56 14 Jul 18
Rob Bonanno
00:10 14 Apr 18
Verve were very helpful, prompt and professional, I definitely recommend their service.
Northside Window Tinting
05:09 28 Feb 18
We at Northside Window Tinting would highly recommend Verve Innovation. Chris has been outstanding he has gone above and beyond in giving us the service we need . Very happy......
Ankur Mittal
01:04 27 Dec 17
Verve Innovation is the best in business. Their friendly and professional staff will serve you in the best possible way.
Matt Burgess
10:32 16 Nov 17
Verve Innovation helped me to design and deploy my website - a crucial part of my business marketing. From the beginning, Chris and his team understood the importance of form AND function; ensuring that the site not only looks sensational, but is effective from an SEO and functionality point of view. The result speaks for itself. I couldn't be more pleased. I have no hesitation in recommending them to anyone looking for a great partner to build their website.
Marc Pattinson
06:04 22 Sep 17
Chris & Aash have been really helpful though out the process of setting up my website and marketing it. We never expected to get this support, due to a bad experience with our previous provider. I'm happy thati chose Verve innovation for revamping my website, setting up the Facebook, Google pages. The entire process was stress free and i now have the best website in the business- currently ranking on page 1 for a long time with more calls. Great job guys, you truly deserve a great review.
Mani Kandan
21:37 08 Mar 17
I have been with verve innovation nearly three years never get disappointed. I like their friendly service. My best wishes.
Abbs B
07:57 07 Mar 17
Have been working with Verve for over a year and been totally satisfied with their work. Keep up the good work Team.
leigh murphy
05:16 28 Oct 15
Verve Innovation have been providing my company 'onlineplants' with outstanding IT service and advice for several years. In that time our online sales, inquiries and site visits has increased dramatically. I had used several other SEO companies in the previous years, and had become disillusioned and disappointed with their blatant misrepresentation.I would highly recommend Aashath and Elan form Verve Innovation.
Chezhian Ravi
13:39 24 Jul 15
Good experience. Excellent knowledge and know what they are doing. Very good in communicating and over all good to work with
Elliott Rosenberg
03:39 26 Apr 15
I contacted Aashath at Verve Innovation to code a calendar and fix a few issues on my new website. From the outset, they were very good to deal with; keeping within budget, and keeping me posted about progress on the project. I am very pleased with the service and result and I received.Elliott
Royal Events
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Excellent customer service! Deliver on time!! you can get 100% what you need!!!I am happy to work with them in future as well
Mani Vannan
03:30 29 Jan 14
The website is delivered with a great quality on time. The team is good from Initial Requirement gathering till delivery.Good customer satisfaction.
Vasu Dhevan
05:42 02 Jan 14
I wish you that your efforts bring more success to your life :)
ray rashid
08:31 12 Nov 13
Many thanks to the Verve Innovation Team. I'm amazed and happy with the finished website. It is very kind of you to also do all the extra work, like setting up all our communications. I will definitely do business with you in future. We recommend you to any business or organization that needs a remarkable and responsive website.All the best in the future.Attend Plumbing,Ray Rashid.
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