Microsoft Bing is introducing five new updates to SERPs with a goal of providing more intuitive and engaging experience to the users. The latest updates are launched with an intention to deliver information swiftly and in a way that facilitates users to find what they are looking for without scanning through the large blocks of text. All the new updates have one common thread – visually rich images with text based information in a single view.

Bing’s Latest Updates Include:

Intuitive Highlighting:

Upgraded SERPs adapt to intuitively highlight the content that the user is involving with. To facilitate this, Bing exhibits the initial results in a card-based format.  When the user clicks on any of the results, the related-information will be displayed inline without leaving the SERP.

Integrated Visual Search:

Bing has added a visual search button into the card-based results, allowing users to conduct an image-based search and find similar-looking items instantly.

Expandable Carousels:

Bing has integrated an expanding feature to its carousels which display additional information when the users hover over the results.  This can especially be seen when you search for movies. As you hover over a result, you will be shown details such as when the film was released, ratings, review score and a synopsis.

Infographic-like SERPs:

When you search for wide topics, this upgraded search presents results in an infographic pattern, combining text and images. Instead of just showing off the blue links and blocks of content, Bing aggregates the most relevant text and visual results for an infographic-like experience.

Local Search Upgrades:

When you conduct a general search about a particular place or landmark, Bing returns SERP with congregated information from various sources. Instead of simple text summary or a single carousel of images, the user can learn more about the location with the results from Bing Map, visitor reviews, popular images and more.

While many of these features are now active in Microsoft Bing, the local search feature may take a few weeks to go live.

So, if you would like to take advantages of these newly-launched Bing updates for your business, feel free to contact Verve Innovation team at 1300 683 783 today. As a leading provider of digital marketing services in Melbourne, we can help your brand stand out from the crowd.