With nearly 63,000 search queries made every second and 5.14 billion searches made each day, Google is by far the most prevalent search engine, dominating other search engines like Yahoo and Bing. So, there is no surprise that every business wants to rank higher on Google SERP. However, with ever-changing SEO, it is hard to implement the right SEO techniques and keep up with all the changes. In this article, let’s take a closer look at some of the most important Google Ranking Factors.

High Quality Content:

Google gives utmost importance to your content quality. If you can create unique, fresh, valuable and up-to-date content, covering a broad spectrum of the respective subject, Google will rank it higher on SERPs.

Backlinks:

Backlinks are like a reference for your website, which will be amassed and evaluated by Google to ensure if your site deserves to rank in the first page. Getting backlinks from high-authority websites boosts your chances of ranking higher on SERPs.

Mobile Friendliness:

Mobile friendliness has become a top ranking factor since 2015. Over the years, the number of searches made on mobile devices has been skyrocketing, meaning that you should have a mobile friendly, responsive website to stay ahead in the game.

Page Speed:

Today’s internet users are impatient and want information they are looking for right away. That’s why it is important to optimise your website to be as fast as possible. You can check the speed of your webpages by using this page speed tool.

Site Structure & User Experience:

Despite having great quality content, your website should have SEO-friendly structure and provide good user experience. Keeping your URL short with keywords, eliminating duplicate content pages, generating a site map and implementing intuitive, simple navigation can reward your site with a high rank on SERP.

Site Security:

In addition to the site architecture, your website’s security is another key Google ranking factor to consider. So, you need to ensure that your website is now on HTTPS and having SSL certificates.

Domain Authority:

Domain authority shows your website’s expertise on a specific topic and its knack to rank on search engines. It is created by MOZ, assigning a score between 1 and 100. Having higher domain authority increases your chances to rank on Google.

On-Page SEO:

On-page SEO can be employed on your website to gain better ranking on search engines. While on-page SEO involves so many aspects, making minor changes like cleaning up meta data, updating old content, using rich snippets and adding appropriate schema can boost your ranking.

While you can deploy a few basic steps to upkeep your basic SEO hygiene, it is really a good idea to hire an SEO company like us to do the heavy lifting for you. At Verve Innovation, we go hand-in-hand and implement path-breaking SEO strategies to put your website on the first page of search engines. To know more about our SEO services in Melbourne, feel free to give us a call on 1300 683 783.