So, you have decided to tap into social media sites for marketing your business. Well, you have made a very good decision. It is undeniable that social media marketing is one of the most effective ways of marketing available, and the ROI it provides to the business is absolutely tremendous. However, the big question is which social media website should you invest in? Let’s dive into top four social media sites that are ideal for promoting a business.

Facebook:

Whether your business goal is to create brand awareness, generate leads, increase conversions or drive website traffic, Facebook can make a considerable difference in reaching your goals. Facebook advertising platform is the most developed social media platforms as you can target your audience by age, gender, interest, purchasing behaviours, employment, relationship status and so forth. It gives you the supremacy to target your exact audience and display your ads in front of them.

Instagram:

Keeping an active Instagram account brings you closer to the potential clients. Owned by Facebook, Instagram has all of the paid advertising benefits of Facebook as well as its own set of organic benefits. Yes, you can grow your followers and expand the reach of your posts organically.

Moreover, instagram is a visual platform where you can publish posts including photos and videos of your products to reach your audience. Similar to Facebook ads, investing in Instagram advertising will lead to more exposure for your brand, greater website traffic, increased lead generations and higher ROI.

YouTube:

YouTube is one of the biggest sources of user-generated content online. If your business creates its own content, YouTube can be a great way to connect with the users. With YouTube advertising, you can target your audience by their demographics, topics of interest, custom match, video remarketing, life events, custom affinity audience and in-market audience. Based on the type of products you are selling, you can target a specific group of users or general groups with YouTube’s targeting options.

LinkedIn:

Is your business following a B2B model or targeting customers based on the job titles? Then, LinkedIn advertising can be a powerful tool to promote your brand. Recently, LinkedIn has started to roll out Stories that can help businesses share new job vacancies, new updates about their products or service offered, etc.

Moreover, you can use the connections as well as the networking opportunities to build and promote your brand. You can post engaging content and participate in industry discussions to market your business to potential partners and customers.

In addition to the above listed platforms, there are numerous social media websites such as Twitter, Pinterest, SnapChat, Quora, TikTok and Tumblr where you can promote your business.  Before selecting the right platforms for your business, determining your business goals is the first step in the process.

If you would like to improve your social media marketing strategy, Verve Innovation can help! Our experienced team of social media marketing specialists will help identifying the suitable platform for you and run campaigns to attract potential customers for your business. For more information on our social media marketing services, give us a call on 1300 683 783.