Search is a vital part of a buyer’s journey. When people search for a service or product online, they would look for a business near them. In fact, 97% of the users search for local businesses, which represent that how powerful and vital local SEO is for a business. Local SEO is all about concentrating on the location or locations where your business is established, increasing your online visibility, boosting brand awareness and attracting relevant customers who are near you.

Why Should A Local Business Invest In Local SEO?

Higher Ranking:

When a customer in your area search for a service or product related to your business, Google generates a result matching the search query. Local SEO ensures that your website ranks at the top of search results, allowing more people to find your business, ultimately visit your shop and make a purchase.

Increased Website Traffic:

Local SEO boosts traffic to your website and particular webpages, optimises your website’s visibility, increases your sales and enhances your brand recognition among your local audience. Businesses that are looking to promote their brand within a small geographic area can benefit from local SEO services.

Free Source Of Local Advertising:

Local SEO is one of the most excellent advertising tools that can help grow your business organically. It allows you to promote the products or services you offer using SEO techniques. This helps increasing your brand’s exposure on the web and makes your business better known to the local audience.

Easy To Target Smartphone Users:

With more searches being made on mobile than ever before, it is necessary for a local business to take advantage of mobile-local SEO. According to Search Engine Land, 78% of local searches on mobile result in direct purchases. This means that a local business’s website that is optimised for mobile search can be highly lucrative.

Local SEO Tips For Businesses To Secure The Top Position In The Search Results:

1. Create a Google My Business Account
2. Build local citations
3. Ensure NAP (Name, Address & Phone Number Consistency)
4. Conduct location-based keyword research
5. Create unique, location-based content
6. Build high-quality backlinks
7. Optimise for voice search
8. Shift to mobile responsive website design
9. Encourage reviews from local customers
10. Stay active on social media platforms.

Contact Verve Innovation Today!

Do you need help with structuring a local SEO campaign for your business? If so, contact Verve Innovation – a professional SEO company Melbourne! Our SEO experts can help your business reach your local audience by using the most effective local SEO strategies. For more information, contact us on 1300 683 783 today.