As a business owner, digital marketer or tech geek, you possess the innate passion to expedite your workload. Efficiency is a key component in running your business at an optimal level. It’s in 2013. There’s no excuse for slow-down in the tech age. If you’re looking to share documents in real-time, monitor the traffic of your website or consolidate your calendars into one central location, look no further. I’ve compiled a comprehensive list of essential Google Apps for business owners and Digital Marketers. PLUS, a look into maximizing each one. These include:

• Google Analytics
• Google Webmaster Tools
• Google+ Local
• Google+ Hangouts
• Google Keep
• Google Contacts
• Google Voice
• Google Calendar
• Google Drive

Google Analytics

If you’re a website owner, this is a requirement. Analytics is essential for your business. Google Analytics allows users to

Monitor the daily traffic of their website in an easy to use dashboard that shows intuitive graphs.
Create automatic email reporting for daily, weekly, monthly and quarterly reports.
Check-out high-traffic pages on your site & setup campaigns.
As a Digital Marketer, you can install Analytics on multiple client websites, providing user rights and email reporting for them. For details on installing Google Analytics on your website, visit this page: Google Analytics Setup. Google Analytics is a cinch to setup.

Google Webmaster Tools

If you’re even the slight bit tech-savvy, Google’s Webmaster tools is a great way to get granular on your website. Google’s Webmaster tools shows you how to improve your site’s visibility in search results. Don’t confuse these Webmaster tools with Google Analytics, they’re more of a bird’s eye view of how Google reads your site. The metrics include:

A view of how Google crawls and indexes your site (i.e. how Google positions your website in Google search results)
Specifies problems Google has accessing your site and pages which can negatively affect your index rankings (i.e. your position in Google search)
Download data about internal and external links to your website
Allows you to TELL Google about which pages are most important/relevant.
Setup can be completed in minutes, especially if you already have Google Analytics installed. Detailed directions can be found HERE.

Google+ Local

If you’re a business owner and you DON’T have a Google+ Local account, you’re crazy. Actually, I want you to stop reading right now and visit Google+ Local Sign Up to register. Google+ Local (formerly known as Google Places), is a FREE online listing for your business on the largest search engine on the planet. You want this, you need this and you NEED it yesterday. Your listing is a central hub that:

Showcases your business across the web and in Google Search

Has a verification process that lets you create details about your business that include: About (which allows hyperlinked text and backlinks to your website) Recent Posts, Photos, and Videos.
Customer reviews and feedback

Now, here’s the BIG hit. If a consumer is looking for your business, Google creates a HUGE piece of real estate in the search query after their search.

Google Hangouts

Google Hangouts is a FREE way to engage in conversation with friends, colleagues and potential clients. What makes it easy, is it’s intuitive functionality that works off of a Gmail account. Friends will receive your video call invitations no matter what device they’re using at the moment. If they’re not at their computer, their phone will ring so it’s easy for them to join. You can even add more people to ongoing video calls right from a mobile device. This functionality can be utilized for business meetings, calls and prospecting.

Hangouts works across computers and on Android phones and tablets, iPhone, iPad and iPod Touch. Create and schedule hangouts for professional meetings and workspaces. Best of all, it’s FREE. All you need is a Gmail account. Visit HERE for details.

Google Keep

First and foremost, if you’re looking for a ROBUST digital notepad this isn’t it. You would be better off with the fantastic, Evernote. However, if you require an intuitive, responsive notepad that syncs with Google Drive, supports photo notes, voice notes, and checklists, you’re in luck. Google Keep is Google’s answer to a quick-note taking on the go. Keep is integrated with Drive, so it’s responsiveness allows everything you store available in Drive within seconds. Also, you can color code lists to stand out, create voice notes in seconds and organize your notes effortlessly. To download the Google Keep app for your phone, visit: https://drive.google.com/keep/

Google Contacts

Consolidating your workload is crucial to your success. Essential Google Apps, Google Contacts stores and organizes contact information about all of the people you communicate with. Information can be as brief as names, email addresses and phone numbers, but also allows room for address, employer, a photo, their job title and more. Also, Google Contacts integrates with:

Gmail
Google Drive
Google Calendar