Do you know that images can generate a TON of traffic from image-based search engines (Google Images for example)?

Yes. If you want more of this traffic, you must learn how to optimize your images to get better search engine rankings.

It’s easier than you think… once you know what to do. Here are a few tips.

SEO Best – Practice #1: TITLE and Alt Text

When you see a picture of a baby crying, you instantly recognize what’s going on in the picture. The problem is, this instant recognition isn’t possible for search engine spiders at this time. Instead, you must help the spiders understand each of your images with Title. Be sure to include relevant SEO keywords. Also, ALT text displays should there be a problem loading your image on your blog. ALT text is also useful for accessibility for visually-impaired visitors. ALT text is also what appears when a mouse arrow hovers over an image.

E.g: Crying Baby

SEO Best – Practice #2: Optimize Page load time

Page load times matter for SEO, right now. So, to ensure that your images don’t torpedo your fast load times, make the image file size as small as possible. There are many free tools which help you to achieve this (E.g, image optimizer)

DO NOT let your browser resize a large image to look smaller.

When you have a large image, and input height and width tags on that image to make the image smaller, people load the large image first, and then the browser resizes it.

To solve it, always use an image editing program to make your image the desired size, and upload that.

SEO Best – Practice #3: File Name

WordPress Image SEO editor
Before you upload your image, pick a descriptive filename —preferably a file name you want that image to rank for—because it will help with your search engine rankings.

For example, if you want to see this in action, just do a sample search and view the images that rank. They almost always have the keyword you searched for in their file name.

E.g. Horse_Racing_Melbourne.jpg

SEO Best – Practice #4: Captions

As of right now, there’s no direct relation between image captions and search engine rankings (that I know of). But Next to your headline, captions are important because they are one of the most well-read pieces of content on your entire site. And for bounce rate too?

What do I mean by bounce rate?

If someone searches for a term, clicks on your page and bounces back to the search page quickly, search engines use that as a factor for rankings.

It makes sense too… Why would someone go back to the search results?

Because the content they clicked on didn’t satisfy what they were looking for.

And that’s where image captions come in.

Summary :

Knowing the right technique helps you to boost your search engine rank. If you spend hours crafting the perfect post, don’t miss out on the chance to optimize your images for maximum search engine benefit. All of these steps should take you no longer than a few minutes, and sometimes, it really can be the “icing on the cake.” For SEO Services in Melbourne, you can hire the best SEO Company Melbourne to help you in promoting the business.