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Frequently Asked Questions & Answers on SEO

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Frequently Asked Questions & Answers on SEO

You are here:
  1. Home
  2. SEO
  3. Frequently Asked Questions & Answers…

Frequently Asked Questions & Answers on SEO

What does SEO Stand for?

SEO which is an acronym for Search Engine Optimization involves making certain changes to your site design, as well as content so that it ranks on search engines.

Do I really need SEO?

Yes, if you want your potential customers to find you and have a better user experience. SEO may also come in handy if you want increased engagement, conversions and traffic.

What’s the difference between SEO & PPC (Ads)? Which is Better?

The major difference between SEO and PPC is that the web traffic, which is generated by Pay Per Click is paid while that generated by Search Engine Optimization is organic traffic and free. Both SEO and PPC are an important part of Search Engine Marketing. SEO is great for those who want to generate long term traffic on their website.

Is SEO Expensive?

Well, that depends on how big and aggressive you want to go. SEO is not always expensive. For example, if you are in car service business, your target audience are more likely to be within 20 Kilometers of your business location. So, the competition and amount of work required is less compared to the brands focusing national and international wide. It also depends on whether its service based or an e-commerce. One thing for sure is, price can be tailored based on your requirement.

Can I do SEO myself? Do I need an SEO company?

Yes, you can do SEO yourself without hiring an SEO company in case your budget is small. To do this you need to master keyword research, understand your competition, plan your work, optimize your website, and produce regular content among other SEO techniques.

How long it takes to achieve desired results?

Many SEO companies will tell their customers that they will start to see the benefits of SEO after 3 to 6 months.

What is Link building / Backlinks?

A backlink refers to an external URL which links to your website. If another site links to your web page, you will get a backlink. On the other hand, link building is a holistic process of using backlinks so that you can boost your SEO rankings.

What is keyword research?

Keyword research is the first thing that you need to start the campaign. It’s the list of query, words or search term that your potential customers look for and find your business on search engines. So, once you have the list based on competitor analysis, trends and monthly search volume you can proceed to next step of optimization. It is the base of the whole campaign. Optimising for keywords which doesn’t have any demand or irrelevant can be a total waste.

What is robots.txt?

Robots.txt refers to text file that is submitted to webmasters that instruct web robots how to crawl pages on their site.

What is xml sitemap?

An XML sitemap is basically a document which helps Google and other leading search engines to understand your site by crawling it. The XML sitemap gives you the opportunity to specify more information for each URL like how often the website changes and when the website was last updated.

Does SEO changes frequently?

Yes, SEO is always changing frequently, which is why you need to stay up to date with the latest SEO tactics. But remember that the end goal of SEO does not change.

What is broken link and 301 Redirect?

A broken link which is also known as a dead link refers to a hyperlink on a website page which no longer works because an incorrect URL was entered, or a destination website was removed. On the other hand, 301 Redirect redirects you permanently from one URL to another.

Are blogs important for a website?

Blogs are a great way to keep the content on your website fresh. They can be used for social media promotion, email marketing, and to draw traffic to your website.

Can I buy backlinks for my website?

No. Buying or selling links are against the link rule for search engines and can negatively affect your site ranking and visibility. You can refer to Google link schemes for more details.

What is Local SEO?

Local SEO is all about how you optimize your site so that it ranks highly for your local audience to find your business.

Are there any free Software for SEO?

Yes, you can find software for SEO that come with free trial such as Moz Pro and Ahrefs which are great for finding unlinked mentions and link analysis. Other free software and plugins for Search Engine Optimization includes Google Keyword Planner, Yoast SEO and Link Miner.

What is Yoast SEO?

Yoast SEO is a great SEO plug-in that helps you optimize content, meta tags, and site maps.

Most popular SEO techniques?

There are many SEO techniques you can use to optimize your website to rank highly on search engine, but some of the most popular SEO techniques include titles and headings optimization, update existing blogs, optimize images, interlink pages, go mobile, and get quality backlinks. All of it comes to on-page, off-page or link building and content optimization.

What is on page SEO?

On page SEO is a practice of optimizing individual web pages so that they rank highly on SERP and earn more traffic in search engines. E.g. using meta title consisting a right amount of words and target keywords is part of an on-page SEO. There is a whole lot of checklist you can follow. Optimising speed, responsiveness, fixing broken links, internal linking, right alternate tags for images and any optimization you perform on your website comes under on-page SEO.

Recommended Website Load Speed? Why it is important?

The recommended web page load speed should be less than 3 seconds. In case it is 2.9 seconds the site loads faster than 50 percent of the web. If your website loads in 1.7 seconds, it is faster than 75 percent of the web. This is important because users will not have to wait forever, so that they can access a website.

Does duplicate content affect SEO?

You will not be penalized when you use duplicate content unless its sole purpose is to manipulate search engines. Identical content may be filtered which may result in a loss of ranking of your webpage.

Google Penalty & Black hat techniques

Google penalty occurs when a website is adversely affected on search engines because it did not comply with Google quality guidelines. Black hat techniques are an unethical tactics that help a website rank highly in SERPs. For example, you can have cloaking, keyword stuffing and private link networks as part of black hat techniques. However, the smile on your face fades away when your website gets penalized for using black hat techniques. Be smart, be on the safe side.

Do 404 errors hurt SEO?

No, 404 errors do not hurt SEO but in case it is not fixed you may miss out a lot. Therefore, if you have backlinks which point to web pages on your site that give a 404 error, it is important you fix those backlinks as well as 301 Redirect the broken URLs to another location.

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Google Rating
4.9
Based on 45 reviews
Verve Innovation - Digital Marketing Agency
4.9
Med1 Clinic
05:00 23 May 23
Fantastic service by friendly staffAash and his team understand what we need in order to have a good marketing for us. We are glad to have them.
Anuj Khanna
03:31 21 May 23
I am using these guys form last few years. No complaints, highly recommend them
THARMA BALA
23:45 19 May 23
excellent service. always ready to help. They did our website, SEO. All going well. Thank you for your amazing service.
Noorullah Darwishi
09:46 13 Nov 22
Ding Ding
09:39 22 Jun 22
We have been using Verve Innovation for over a year, Fred has been very helpful and professional. They looked after our website and SEO, and getting very good result. Highly recommended.
Daniel Cromie
05:05 20 Jun 22
We have been working with these guys for 4 months and already we have advanced onto google 1st page… a great investment for any small business!
cranbourne singhsautocentre
12:34 17 Jun 22
We are with verve innovation for last three years .getting good results.some issues comes up some times but they fix them very professionally and quickly.great service.Highly recommended.
KARANBIR SAGGU
09:13 17 Jun 22
Very happy to do business with Verve Innovation. They looked after the SEO, Website and Social Media posts, great results. Recommended my friends too and they are happy with the results too.
Shreeve Singh
04:58 17 Jun 22
Happy with the service and quality of work specially Fred Malik services easy to deal with.
Nancy
14:38 17 May 22
Thank you so much for fixing our google adwords account in a short notice. Our ads were getting rejected in google for no reason and none could help us. Got to know them through my friend who highly recommended them. Everything changed the moment we visited them. They fixed my ads next day for nothing and suggested various changes which resulted in good increase in sales. If you are looking for adwords experts to manage your google ads thn you should call Verve Team. Moreover they are local :)
Joe Pignataro
10:56 16 Jun 21
Prabh Singh
22:22 21 Dec 20
Very professional and helpful staff. Always listen to our requests and work hard on it. They also understood our financial situation during the tough times of covid and negotiated with the price. Give them a chance and have some faith, they will give you results as they've given to us. Again big thanks to shaun and krishna
udaya kumar
02:26 21 Dec 20
Ratna Briggs
00:24 19 Sep 20
monty Prajapati
05:52 25 Jun 20
I really appreciate to work done by CHRIS VAMSHI help and educated me about website & Google My Business. He is very professional and knowledgeable. Happy to recommend his company.
rajitha lowe
03:12 29 Jan 20
Chris Vamshi from Verve innovation, had a visit to our business today. It was a real eye opener, lots of information with clarity. Glad to had him to talk with.
Ravishankar Nagaraj
05:46 03 Dec 19
Panda Groupz Construction
03:54 30 Jul 19
I have engaged with Verve innovationBoys are super supportive,friendly and know what they are doinghighly recommended for all the industry.Deen
Con Skliros
04:24 29 Jul 19
We engaged Verve Innovation 7 months ago and the results have been great as expected. We would like to thank the boys for their great job and would wish to continue working with them.ConSupertech Automotive Repairs
Herman & Sylvia Santoso
02:49 01 May 19
Verve is professional, responsive and result oriented. We feel that they are part our our team, that genuinely care with the growth of our business. We have actually recommended them to others. Keep up the good work guys.
Lisa Currie
07:31 15 Apr 19
I've found other web developers unresponsive and been disappointed with their lack of service. Verve were only too happy to help my social enterprise with very reasonable pricing for great service. Nothing is too much trouble and I really appreciate their willingness to think outside the square.
Sunshine Motors
07:05 05 Apr 19
These guys are brilliant to develop websites and google pages. Appreciate your support. Well done!!!
aashiq ahamed
06:05 31 Mar 19
JM C
06:02 16 Mar 19
Outstanding service, value for money, responsiveness and a pleasure to work with. Highly recommend🙌
wendy cooke
01:56 14 Jan 19
Exceptional team and nothing is too much trouble. Extremely happy with the price and functionality of my website. Dont hesitate to use them as they are approachable and hard working.
Kavi J
05:26 11 Dec 18
We have received excellent customer service from the team at Verve Innovations and have no issues referring their services to others.
Anton L
05:45 30 Oct 18
Verve Innovations have provided an excellent, customer focused, responsive and professional service throughout our dealings with the business.
Vladimir Stankovski
12:03 21 Oct 18
Very happy with the service I have received from Verve. The team at Verve is very friendly and all staff members are always happy to help. I have a SEO service with the company and I am very happy with the results they have delivered. They are also very price competitive for the high quality of service they deliver. Keep up the great work.
Sanjay Hegde
22:56 14 Jul 18
Rob Bonanno
00:10 14 Apr 18
Verve were very helpful, prompt and professional, I definitely recommend their service.
Northside Window Tinting
05:09 28 Feb 18
We at Northside Window Tinting would highly recommend Verve Innovation. Chris has been outstanding he has gone above and beyond in giving us the service we need . Very happy......
Ankur Mittal
01:04 27 Dec 17
Verve Innovation is the best in business. Their friendly and professional staff will serve you in the best possible way.
Matt Burgess
10:32 16 Nov 17
Verve Innovation helped me to design and deploy my website - a crucial part of my business marketing. From the beginning, Chris and his team understood the importance of form AND function; ensuring that the site not only looks sensational, but is effective from an SEO and functionality point of view. The result speaks for itself. I couldn't be more pleased. I have no hesitation in recommending them to anyone looking for a great partner to build their website.
Marc Pattinson
06:04 22 Sep 17
Chris & Aash have been really helpful though out the process of setting up my website and marketing it. We never expected to get this support, due to a bad experience with our previous provider. I'm happy thati chose Verve innovation for revamping my website, setting up the Facebook, Google pages. The entire process was stress free and i now have the best website in the business- currently ranking on page 1 for a long time with more calls. Great job guys, you truly deserve a great review.
Mani Kandan
21:37 08 Mar 17
I have been with verve innovation nearly three years never get disappointed. I like their friendly service. My best wishes.
Abbs B
07:57 07 Mar 17
Have been working with Verve for over a year and been totally satisfied with their work. Keep up the good work Team.
leigh murphy
05:16 28 Oct 15
Verve Innovation have been providing my company 'onlineplants' with outstanding IT service and advice for several years. In that time our online sales, inquiries and site visits has increased dramatically. I had used several other SEO companies in the previous years, and had become disillusioned and disappointed with their blatant misrepresentation.I would highly recommend Aashath and Elan form Verve Innovation.
Chezhian Ravi
13:39 24 Jul 15
Good experience. Excellent knowledge and know what they are doing. Very good in communicating and over all good to work with
Elliott Rosenberg
03:39 26 Apr 15
I contacted Aashath at Verve Innovation to code a calendar and fix a few issues on my new website. From the outset, they were very good to deal with; keeping within budget, and keeping me posted about progress on the project. I am very pleased with the service and result and I received.Elliott
Royal Events
01:14 06 Feb 14
Excellent customer service! Deliver on time!! you can get 100% what you need!!!I am happy to work with them in future as well
Mani Vannan
03:30 29 Jan 14
The website is delivered with a great quality on time. The team is good from Initial Requirement gathering till delivery.Good customer satisfaction.
Vasu Dhevan
05:42 02 Jan 14
I wish you that your efforts bring more success to your life :)
ray rashid
08:31 12 Nov 13
Many thanks to the Verve Innovation Team. I'm amazed and happy with the finished website. It is very kind of you to also do all the extra work, like setting up all our communications. I will definitely do business with you in future. We recommend you to any business or organization that needs a remarkable and responsive website.All the best in the future.Attend Plumbing,Ray Rashid.
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