Why User Experience (UX) Design Is Important For A Website?

User experience (UX) design is all about how an audience feels while interacting with a website or app. It is centred around a strategic plan of how your visitors will engage with your website to achieve desired outcomes, like making a purchase, scheduling a service or gaining information. The ultimate goal of UX design is to create a quick, smooth, enjoyable and helpful experience to the visitors. Not to mention, user experience is now a ranking factor too!

Here Are Some Reasons To Have UX Design For Your Website:

UX Design Improves Conversion Rate:

In a recent study from Forrester Research, UX design can increase conversion rates up to 400%.  It’s been proved that optimised usability and accessibility of a website can increase the visitor’s interest and reduce their reluctance for choosing your service or buying your products.

UX Design Boosts Your SEO Rankings:

With a perfect blend of UX design and SEO, you can drive more traffic to your website and gain more visitors who are more likely to become your potential customers. In fact, you can improve your SEO plans with a good UX design because the ultimate goal of SEO and UX activities is to attract more people to the website and deliver a satisfying user experience.

UX Design Creates Trust and Credibility:

People conduct lots of researches before trusting a business. So, it is important for you to reinforce your brand’s credibility in the form of content. The user experience of your website helps people find that content and engage with your brand. If the visitors have to work hard to find out if you are trustworthy, they are more likely to bounce back.

UX Gives A Solid Structure For Your Content:

If you are investing your time and effort to create engaging content, you must set it up with intelligent design and create user paths to recognise the content and engage with it. Creating an ideal environment for your visitors is important to send them away with the satisfied experience.

UX Increases The Revenue of A Business:

As already mentioned, investing in UX design increases the number of visitors to your website and grows your conversion rate. A well-prepared UX design also inspires your potential customers to buy your products instead of hopping to the rival companies. All these leads to increase in the revenue of your business.

To reap all these benefits, make sure that you are not neglecting the user-friendliness of your website. To achieve a perfect balance between responsive website design and user functionality, you can trust Verve Innovation – a leading website design and SEO company in Melbourne. Call 1300 683 783 and book your free site audit now!